SAN FRANCISCO – July 26, 2010 –– Riverbed Technology (NASDAQ: RVBD), the IT performance company, today announced that Carolyn Crandall has joined the company as vice president of worldwide marketing. In her new role, Crandall oversees the strategic management of global marketing initiatives for Riverbed®. Crandall brings more than 20 years of experience in marketing management with expertise in developing and managing go-to-market strategies and initiatives, brand management, channel marketing and enablement, lead generation and field marketing.

Riverbed is a leader in delivering IT performance solutions and is recognized for its technology that makes the wide area network (WAN) perform like a local area network (LAN).  Its WAN optimization solutions are of increasing importance to organizations as they seek to consolidate and virtualize their IT infrastructure. As Riverbed looks to extend its leadership in WAN optimization to new products and markets, including cloud storage, Crandall is leading the effort to communicate the company’s vision and strategy and to develop and implement go-to-market activities. Additionally, Crandall is responsible for extending Riverbed’s brand equity and accelerating growth with its partners through Riverbed partner program enablement and recruitment initiatives.

“Carolyn’s proven ability to develop expansion strategies in new and existing market segments will enable her to align Riverbed marketing efforts for the company’s next round of growth,” said Eric Wolford, senior vice president, marketing and business development at Riverbed. “We look forward to enhancing our overall brand and market leadership position worldwide with Carolyn’s direction and collective experience in sales, marketing and communications.”

Prior to joining Riverbed, Crandall was senior vice president of worldwide marketing at i365, a Seagate Company, where she oversaw all outbound marketing strategy components, including company branding and communications, product marketing, the company’s partner program, and the management of all aspects of online and offline demand generation. Prior to i365, Crandall was vice president for global systems integrators at Juniper Networks, where she architected and implemented the company’s systems integrators go-to-market strategy. Crandall previously held leadership positions at Cisco Systems, where she developed and managed the company’s two-tier distribution channel, commercial market strategy, channel marketing, channel product marketing, and partner pre-sales help operations.

“With the increasing adoption of consolidation, virtualization, and cloud-based services, there is a bright future ahead for Riverbed,” said Crandall. “I look forward to leading the effort to expand the market opportunities for Riverbed products and building go-to-market strategies that enable organizations to realize optimal IT performance.”

Forward Looking Statements
This press release contains forward-looking statements, including statements relating to the expected demand for Riverbed's products and services, statements regarding Riverbed’s growth and market opportunities, and statements relating to Riverbed’s ability to meet the needs of distributed organizations. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements.  The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include our ability to react to trends and challenges in our business and the markets in which we operate; our ability to anticipate market needs or develop new or enhanced products to meet those needs; the adoption rate of our products; our ability to establish and maintain successful relationships with our distribution partners; our ability to compete in our industry; fluctuations in demand, sales cycles and prices for our products and services; shortages or price fluctuations in our supply chain; our ability to protect our intellectual property rights; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission.  More information about these and other risks that may impact Riverbed’s business are set forth in our Form 10-Q filed with the SEC on April 30, 2010.  All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements.  Any future product, feature or related specification that may be referenced in this release are for information purposes only and are not commitments to deliver any technology or enhancement. Riverbed reserves the right to modify future product plans at any time.

About Riverbed
Riverbed Technology is the IT performance company. The Riverbed family of wide area network (WAN) optimization solutions liberates businesses from common IT constraints by increasing application performance, enabling consolidation, and providing enterprise-wide network and application visibility – all while eliminating the need to increase bandwidth, storage or servers. Thousands of companies with distributed operations use Riverbed to make their IT infrastructure faster, less expensive and more responsive. Additional information about Riverbed (NASDAQ: RVBD) is available at www.riverbed.com.  

Riverbed Technology, Riverbed, Steelhead, RiOS, Interceptor, Think Fast, the Riverbed logo, Mazu, Profiler and Cascade are trademarks or registered trademarks of Riverbed Technology, Inc. All other trademarks used or mentioned herein belong to their respective owners.

MEDIA CONTACT
Kristalle Ward
Riverbed Technology
415-247-8140
Kristalle.Ward@riverbed.com

INVESTOR RELATIONS CONTACT
Renee Lyall
Riverbed Technology
415-247-6353
Renee.Lyall@riverbed.com

 

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